Cantoneasy 講通玩
Cantoneasy is a campaign project designed to encourage young children in overseas Cantonese-speaking families to reconnect with their mother tongue in a fun, natural, and meaningful way. The brand film highlights the importance of language in building identity, confidence, and family bonds, reminding parents that it’s never too early to nurture that connection. Cantoneasy also brings learning to life through a playful photography app that lets kids capture their surroundings and learn Cantonese at the same time—turning everyday moments into opportunities to grow proud and grounded in their cultural roots.
Brand Concept
Branding
The tone of Cantoneasy is friendly, welcoming, encouraging, and a little bit exciting. Because we want the content to feel easy to read for both kids and parents, the colours and fonts were chosen to reflect that—bright, approachable, and simple enough to create a fun and inviting learning experience.
Storyboard
Styleframes
Creative Media Strategy
For the Cantoneasy brand and campaign, I created several collaterals including the user experience flow of the app, Instagram posts, Instagram filters, and posters. The user experience flow demonstrates how the app works, showing children engaging with gamified elements by taking photos and collecting them as cards. Since parents often use Instagram, social content helps reach them directly, while physical posters placed around family-friendly areas help attract attention in everyday spaces.
